Patient Engagement and Communications
The Internet allows less than a second to engage the patient’s interest and begin communicating your message. How will you convince them to keep reading? It’s a matter of how effectively you employ proven intellectual devices, each appropriate to its medium. Lately I have become very interested in the potential of smaller mobile devices including smartwatches to carry limited, compelling messages.
I have worked in the follow
ing areas of patient communications:
Simple introductions to complex diseases and therapies
Testimonials and case studies
Patient support materials
Direct mail, including letters, packaging, and even calendars