Patient Engagement and Communications


Kobenhavn crowd


Patient Engagement and Communications


The Internet allows less than a second to engage the patient’s interest and begin communicating your message. How will you convince them to keep reading? It’s a matter of how effectively you employ proven intellectual devices, each appropriate to its medium. Lately I have become very interested in the potential of smaller mobile devices including smartwatches to carry limited, compelling messages.


I have worked in the follow


ing areas of patient communications:




Simple introductions to complex diseases and therapies

Testimonials and case studies

Patient support materials

Direct mail, including letters, packaging, and even calendars