Patient Engagement and Communications

 

 

Patient Engagement and Communications

 

The Internet allows less than a second to engage the patient’s interest and begin communicating your message. How will you convince them to keep reading? It’s a matter of how effectively you employ proven intellectual devices, each appropriate to its medium. Lately I have become very interested in the potential of smaller mobile devices including smartwatches to carry limited, compelling messages.

 

I have worked in the follow

 

ing areas of patient communications:

 

Websites

Blogs

Simple introductions to complex diseases and therapies

Testimonials and case studies

Patient support materials

Direct mail, including letters, packaging, and even calendars